You’re not getting older; you’re getting better.

That was an old tagline for Loving Care hair dye, and my best response is, “Nice try.” Here’s the deal: Some things really do get better with age. For example, I’m less self-conscious than I was at in my 20s, 30s or even 40s. (Confession: I’m 55.) I’m also more secure in my career and much more self-confident and independent. But when it comes to makeup and skin, getting better with age is not part of the deal.

The reality is that the makeup industry is aimed at women under the age of 35, and that’s being generous. You’ve probably noticed that most of the so-called “beauty gurus” on Instagram and YouTube are in their 20s and early 30s. As they age, many of them will be replaced with poreless, wrinkleless younger women … because that’s the way the industry works. Here’s the good news: Once you get past that reality, things get easier.

This blog is for women of all ages who want to be the best we can be at the age we are, whether that’s 18 or 80. It’s about following the latest looks but not being slaves to them. It’s about adapting what’s fresh and on trend to suit our lifestyles, needs and– yes — ages. It’s about choosing makeup and skin care products that are right for us and present our best faces to the world. And, most importantly, it’s about having fun.

Ronda

Background and contact information:

My name is Ronda Templeton and when I’m not trying new makeup and skin care products, I’m a senior communications consultant at a large, well-known U.S. insurance company that features a duck in its commercials. Before joining the insurance industry, I was a newspaper reporter and editor. If you’d like to reach me, send an email to makeupplus50@gmail.com. You can also find me on Instagram as MakeupPlus50. I look forward to hearing from you.