If you’re like me, you’re constantly checking out other women. Not in a sexual way (not that there’s anything wrong with it, as George and Jerry reassured themselves on “Seinfeld”). It’s other women’s outfits I’m ogling, along with their shoes, handbags, jewelry and other accessories.
Trust me, I’ve chased women down for buying information if they were wearing something my heart pinged for, but public grillings are not always appropriate or welcome. While some fashion plates are eager to share not only where they bought an item but what they paid for it, others act like they’ve been asked to divulge a state secret.
Enter a new way to play the “who, what, where and wear” game — a nifty website called Like to Know It (the address is simply LIKEtoKNOW.it). I wish I’d thought of this concept: Gather the best fashion and accessories photos on Instagram, then post them on a nicely designed internet page along with links that take viewers directly to purchase sites. As an added bonus, those who link the Like to Know It site to their Instagram accounts receive outfit details via email if they “like” an ensemble that shows up on their Instagram feeds. Their favorite outfits are also stored under a personalized tab on the Like to Know It site.
One of the best things about the service is discovering lots of little-known internet shops, many of them surprisingly affordable. I’ve placed small orders at two new-to-me online stores, ChicWish and SheIn, and I’ll give you an update on fit and quality when the items arrive.
In the meantime, check out the featured fashionistas on Like to Know It. At the very least, you’ll get a clear idea of what’s “in” this season. Hint: cold- and off-the-shoulder tops and dresses, ankle-wrap shoes, bohemian tassels and pom-poms, white lace and eyelet, stripes, and pastels.