Sometimes I think there are three distinct camps when it comes to lipstick:

1. Those who never wear it.
2. Those who stick to nudes and neutrals.
3. Those who love it and will try just about any shade.

It pretty much goes without saying that I’m in the last category. I’ll wear anything from nude to red, but I draw the line at vampy, very dark wines and browns, as well as trendy blues, greens, grays and purples.

I haven’t always been a lipstick wearer. In fact, I rarely wore it until I reached my mid-30s, and for a couple of reasons. First, my own lips were deeply pigmented. And second, the waxy feel of lipsticks in the 70s and 80s made me uncomfortable — almost as if my lips were suffocating.  New formulations make today’s versions much more wearable.

As women age, the right lipstick can make their complexions come to life. But women who’ve never worn lipstick often initially feel foolish — almost as if a spotlight is shining on their lips and everyone’s staring. (Take my word for it, they’re not.)

For that reason, it’s best to start neutral and work your way up. Choose a shade that’s an amplified version of your natural lip color and progress from there. That way, catching a glimpse of yourself in a mirror won’t be such a shock.

Remember, too, to create a smooth canvas for your lipstick. Use an exfoliating scrub several times per week. I like Tarte’s Marajuca Lip Exfoliant. I also use a lip mask each day. Because lipstick is the final step in my makeup routine, I apply a softening, moisturizing mask first and let it do its job while I’m applying other products. My favorite is the Best Damn Lip Mask. 

Remember: There’s a lipstick (or two, or 20, or two dozen) for everyone. You just have to get comfortable with a “your lips but better” shade and move forward from there.